In today’s competitive job market, college students face numerous challenges as they prepare to enter the workforce. Uncertainty in career paths, minimal experience with standard industry technologies, and limited job opportunities are common hurdles that can hinder their success.
Recognizing these challenges, accelant has formed a strategic partnership with Bentley University to equip students with the skills and experience needed to thrive in the professional world.
Traditional marketing classes lack the hands-on learning to prepare students for the realities of the professional workforce with students rarely being taught how to navigate the tools they will use in an entry level digital marketing position. In partnership between Professor Ian Cross and accelant, a new class curriculum was developed that gives students a head start by focusing on gaining practical, real-world experiences as a digital marketer.
Bentley’s Digital Marketing course, MK361, offers a comprehensive curriculum focused on content and inbound marketing and provides students with the essential skills needed to succeed in a digital marketing world. Elevated by the collaboration with accelant and HubSpot’s Education Partner Program, this course exposes students to the power of HubSpot. It allows them to witness the impact of marketing automation on full-funnel marketing campaigns.
Over the semester, students strategize, execute and deliver a comprehensive digital marketing campaign. They consider every step of the campaign structure including,
As HubSpot and digital marketing experts, the team at accelant mentor students on campaign strategy from inception to execution. This one-on-one mentorship with industry professionals helps students get ahead in their careers by increasing confidence in their practical skillsets, allowing them to learn from professional feedback and boosting their resumes through this experience. Furthermore, internship offerings within accelant enable some students to experience firsthand marketing initiatives and capitalize on the opportunity to learn.
Get to know the accelant mentors.