Even if you missed Inbound this year, you've probably noticed the overwhelming excitement about HubSpot's latest innovations and product launches from last week.

The most significant introductions were related to the advancements in the platform's comprehensive AI capabilities—HubSpot Breeze.

Whether you're focused on optimizing marketing, enhancing customer relationships, or driving growth, these new features are designed to empower your teams and accelerate success.

Key Highlights: HubSpot's AI Innovation

Breeze Co-pilot & Agents

You’ve heard that AI can revolutionize how you do business. Now, HubSpot’s making that a reality with Breeze—an AI engine that’s connected to your entire HubSpot platform. It powers every tool across the customer journey and turns complex data into actionable insights.

This new feature is a public beta available to Content, Marketing, and Marketing+ Pro and Enterprise accounts.

What Is It?

Breeze is your AI-powered digital coworker, seamlessly integrated with HubSpot’s Smart CRM. By learning the ins and outs of your business, it delivers personalized insights, suggestions, and automation to help you work smarter, not harder. Whether it’s recommending the next best step for a lead or streamlining your internal processes, Breeze transforms your data into practical, easy-to-apply solutions.

Why Does It Matter?

Imagine having a team of AI experts dedicated solely to your business. That’s exactly what Breeze delivers—automating all aspects of your Go-To-Market (GTM) strategy, from planning to execution.

Breeze isn’t just AI—it’s a productivity boost. Here’s how it helps:

• Smarter Decision-Making: Breeze analyzes your data to provide tailored suggestions, helping you make better, faster business decisions.
• Streamlined Workflows: Automate tedious tasks and optimize processes, freeing up your team to focus on higher-value work.
• Personalized Customer Experience: By understanding customer behavior, Breeze suggests strategies to improve engagement and satisfaction.
• Quick Time-to-Value: Breeze is easy to use from day one, quickly delivering insights that improve efficiency and drive growth.
  
  

Breeze Intelligence

There’s no such thing as too much valuable data. With Breeze Intelligence, you gain a richer, more actionable view of your customers and prospects. Powered by AI and enriched with over 200 million profiles, Breeze Intelligence helps you seamlessly enhance your CRM, giving you the insights you need to drive smarter, faster decisions.

This new feature is a public beta available to all hubs and tiers.

What Is It?

Breeze Intelligence is your AI-driven data engine, integrated into HubSpot’s Smart CRM. It enhances your ability to understand and engage with your target audience by providing a robust dataset enriched with insights from over 200 million profiles. Breeze Intelligence delivers up-to-date, comprehensive information that powers key features like Data Enrichment, Buyer Intent, and Form Shortening—giving you a clearer picture of the people and companies you need to reach.

Why Does It Matter?

In today’s data-driven world, more accurate and actionable insights lead to smarter business decisions. Breeze Intelligence helps you with:

• Data Enrichment: Automatically enrich your CRM with the latest details on your prospects, such as annual revenue, employee count, and role—giving you the most complete picture possible.
• Buyer Intent: Identify and focus on high-intent prospects. Breeze Intelligence detects when your target audience is engaging with your website and triggers workflows to move the hottest leads directly to sales.
• Form Shortening: Improve your online forms by dynamically shortening them. With Breeze Intelligence, hidden fields are automatically enriched with key data, improving conversion rates and the user experience.

Even more product updates

HubSpot’s Fall '24 Spotlight has arrived, and with it comes over 200 product updates designed to power your growth and elevate your business. From enhanced automation to new customization options, this season’s updates deliver the tools you need to stay ahead.

While there’s plenty to get excited about, we’ve highlighted a few of our top picks that we believe will have the biggest impact on your success.

Marketing Hub

1. Data Quality Demo Mode AI Social Inbox Insights 
   Improve your social strategy with AI-created recommendations based on user sentiment, trends, and post comment performance.
2. Personalized Subscriptions: Subscription APIs
   Control contact email subscriptions with different subscribe and unsubscribe options.
3. Marketing Campaign Activity Log
   Oversee campaigns, monitor chronological changes, and track edit details and their associated assets — all in a single tab.
4. Campaign Impact Reporting: Contact Lifecycle Reports
   Track campaign influence and effectiveness with new insight-filled reports.
5. Lead Scoring
   Reliably identify good-fit, high-intent leads from a combination of past behavior, and enrichment and AI recommendations from Breeze.

Content Hub

1. Content Remix v2: Video Remixing
   Easily turn one video into many different clips and content types — each optimized for the right channel.
2. Content Embed v2
   Increase engagement and personalize web content with dynamic content blocks for WordPress websites, and third-party CMSs.
3. Memberships Updates
   Improve lead generation with a suite of new membership customization tools.
4. Improved AI Generated Images
   Use AI to effortlessly spin up the perfect images for blogs, emails, social posts, and more.
   
5. HeyGen
   Create AI-generated videos from your blog posts in just a few clicks.

Sales Hub

1. Stage Calculated Properties for Leads
   Step up your lead prioritization with new lead velocity properties.
2. Analytics Suite
   Empower your teams to easily report on campaigns with new reporting templates and quick answer custom reports.
3. Re-attempting Leads
   Ensure lead follow-up engagement with new admin controls.
4. Meeting Assistant
   Level-up your meeting prep and follow-up with AI-generated attendee information, suggested activities, and insights.
5. Deal Pipeline Approvals
   Maintain pipeline accuracy with customizable approval stage processes.