Simplify how contacts re-subsribe via form

Avoid missed connections and unnecessary opt-in friction!

Why focus here? Making it easy for contacts to re-subscribe means fewer missed opportunities and higher engagement rates. If previously unsubscribed users attempt to sign up via a form, they’ll now be automatically re-subscribed to the relevant email type, reducing steps and simplifying the experience.

This change is designed to recapture previously unsubscribed contacts and streamline their path to re-engagement.

This public beta feature is available all Marketing Hub accounts.

What Is It?

This update automatically re-subscribes contacts who submit a form associated with a subscription type. Pro+ users no longer need to click an opt-in message, and Free/Starter users are instantly re-subscribed upon form submission.

Why Does It Matter?

A smoother resubscription process drives re-engagement by making it effortless for users to receive your communications again, leading to:

• Higher deliverability: Fewer steps mean fewer drop-offs and better inbox placement.
• Less friction: Contacts can rejoin with ease, eliminating barriers to engagement.
• Improved reach: Simplifying the process brings your messaging back into the inbox.
  
  

This Week's Product Updates

Live Updates

1. Developer Permission Template
   The new 'Developer' permission template will appear in Starter+ portals as an option for role-based permission templates in permission settings.
   
   • • Selecting this permission template when adding or editing users will grant them access to the tools they need, including the new 'Developer tools access' permission.
2. Contact Search for Outbound Dialer
   The outbound dialer now has a search field. Search by name, email, phone number, or company name, and instantly dial.
3. Developer Permission Set
   A new permission toggle will enable admins to fine-tune access for developers to HubSpot's CRM development tools (projects, private apps, sandboxes, personal access key, and the developer home space) and their HubSpot instance holistically.
4. Developer Feedback Center
   HubSpot is releasing a new feedback tool to better connect you with the product teams building for your business.
5. Get notified about Custom objects on iOS
   Users who have been assigned custom objects or tagged on activities will get notifications on their iOS device.
   
   

Public Beta

1. "Top events" finds the most common next steps in Customer Journey Analytics
   Top Events is a new stage-level filter inside Customer Journey Analytics. When you aren't sure which events you want to select next, HubSpot will go ahead and find the most common "next steps" that happened next.
2. Automatic silencing of noisy notifications
   Users will get an email suggesting they turn off notifications they haven't engaged with. They can keep the ones they enjoy, but if they don't choose, we'll automatically turn off the email notification.
3. Minified Global Search Dropdown
   When using Global Search, you can find the most relevant, cross-category results for your search query in a new compact dropdown menu right below the search bar.
4. AI Forecasting
   HubSpot's new AI-powered forecast uses historical sales data to project future sales, getting your team closer to a spot-on forecast.
5. Filter Presets on Dashboards
   With filter presets, users with edit permissions can save quick and advanced filters to create curated dashboard views. Users with view-only access can select any available presets. Each dashboard can have up to 15 filter presets.
6. Emails index page
   The emails index page enables users to take bulk actions on individual emails. For example, users can find emails using advanced filters, select them, and delete unwanted emails. Users can also restore email records from the email index page.
   • Note: this is email activity, this isn't marketing activity 
7. CRM Filtering in Reports
   HubSpot has redesigned the filters section to reside at the top of the reports in the report viewer, similar to the dashboard and CRM pages. This update includes improved access to quick filters, which can now be saved to the top bar, and introduces a “search” function to easily filter reports by typing in values.
8. User object properties can be used as personalization tokens in Marketing Emails
   You can now apply user properties as personalization tokens in marketing emails. This feature allows you to choose from all user properties listed under the record owner property.

Private Beta

1. AI-generated Video Subtitles and Subtitle Translations
   By joining, you may be asked to provide feedback on the quality of AI-generated subtitles and translations.