Key Feature Call Out

Display Relative Time from 'today' for Date and Datetime Properties

No More Mental Math in HubSpot CRM!

Having worked with teams who frequently struggle with manual calculations, this update is designed to eliminate the guesswork. Relative Time for Date and Datetime Properties now makes it easy to see how long it’s been since a client was last contacted or how much time remains until a deadline—no manual tracking needed.

Why focus here? Manually calculating dates can slow teams down and increase the chance of errors. This new feature ensures that important information is available at a glance, simplifying your workflow. Best of all, there’s no need to create new properties—just update your existing ones and you’re good to go.

This public beta feature is available to all hubs and tiers.

What Is It?

You can now display the relative time since or until 'today' in the Smart CRM for both date and datetime properties. This new feature allows you to easily visualize how much time has passed since an event or how much time remains until an important deadline.

Why Does It Matter?

Understanding when something happened relative to 'today' is crucial for many CRM use cases, like tracking key activities or upcoming deadlines. For example:

• How long has it been since sales or support last responded to a customer?
• How many days remain until the deadline for a contract to be signed?
• How many days have passed since an appointment was scheduled?

This update allows you to easily track these metrics using your existing date and datetime properties, helping you better manage interactions and deadlines without the need for manual calculations.

This Week's Product Updates

Live Updates

1. Improvements to the Twilio Segment app for HubSpot
   The Twilio Segment app for HubSpot now allows you to seamlessly create and update properties through custom objects and custom events in HubSpot. Support has also been added for sensitive properties through custom objects.
2. Portal level unsubscribe link setting
   Admins can now control if unsubscribe links are used in 1:1 emails for all users.

Public Beta

1. Update to behavior on preference page for subscription types with a "not specified" status
   HubSpot has updated the behavior to the Preference page so that only "subscribed" subscription types will show as 'ticked' on the Preference Page; subscription types that have "not specified" status will be 'unticked'.
2. Contact Search for Outbound Dialer
   The outbound dialer now has a search field. Search by name, email, phone number, or company name, and instantly dial.
3. Campaign API
   The Campaign APIs are designed for customers, developers, and app partners to effectively create, manage, and analyze marketing campaigns and assets.
4. Boost Your IVR: Add Submenus and Reporting Insights
   New advancements in IVR functionality, including submenus, reporting, and a list view.
5. Convert Active to Static Lists
   The ability to select when any active list will automatically be converted to a static list.
6. Quickly Exclude Records from Active Lists
   The ability to quickly exclude specific records or lists of records from an active list.
7. Updated Outbound Calling experience in conversations Inbox
   This update provides a new method of placing Outbound Calls from existing Inbox threads.
8. Connect HubSpot tickets to Microsoft Teams and sync replies
   You can now connect HubSpot's help desk tool to Microsoft Teams, so you can collaboratively resolve tickets with your team.
9. Team Email respects team Never Log list
   HubSpot offers a feature to "Exclude recipients from CRM email logging" where super admins can maintain a "never log" list. Until now, this exclusion has only applied to personal/individual email accounts connected to HubSpot. Customers have wanted the 'never log' list to also apply to team-based (i.e. Conversations Inbox or Help Desk) email accounts. They are often confused that the exclusions apply to some email accounts but not others.

Private Beta

1. Chat with Copilot during live calls
   This new feature puts the power of Breeze Copilot at your rep's fingertips during live calls. With a simple click, reps can engage with copilot and get real-time answers to their questions.
2. Content recommendations for Inbound Calls
   This update is a powerful new feature designed to supercharge your inbound calls. Reps can now receive real-time content suggestions while on Inbound calls, ensuring they always have quick access to the right resources at their fingertips.