URL Personalization Token Support in Email

This has been such a pain point for me for years, and I’m sure some of my team members have felt the same frustration…

Why focus here? This update allows you to make email content more personalized and relevant, ultimately improving engagement and conversions—all while saving time.

This public beta feature is available to all hubs and tiers.

What Is It?

The update allows users to insert personalization tokens as links in buttons and images in marketing emails. It helps boost relevance, increase conversions, and simplify the email creation process.

Why Does It Matter?

Personalized communication is key to building meaningful connections with your audience. Here’s why it matters:

• Boosted relevance: Tailor your emails to increase engagement.
• Higher conversion rates: Drive more targeted actions with personalized URLs.
• Time-saving: Streamline your email process by automating link personalization.

This Week's Product Updates

Live Updates

1. Associations and Dissociations of Lists via Marketing Events API
   This enhancement introduces a new set of endpoints within the Marketing Events API that allow developers to directly associate and dissociate lists of contacts with marketing events (ME) in HubSpot. This feature aims to simplify event management for partners and improve the efficiency of tracking and segmenting event participants.
2. Renewal Center Redesign
   The renewal center has been revamped with a new design, providing a comprehensive overview of your renewal process.
3. Stay Engaged with HubSpot Academy Picture-in-Picture
   Take multitasking to a whole new level with HubSpot's new Picture-in-Picture (PiP) functionality.
   • • You can now seamlessly follow along Academy content, whether they are courses, lessons, or on-the-go videos while actively using the HubSpot software.
4. Dataset and custom event imports can now be started from within the import tool
   You can now import custom events data and import external data into datasets from within the import tool.
5. Progress Bar in the new Forms tool
   A progress bar provides visual feedback, showing users how far they've come and how much remains. This reduces perceived effort, keeps users motivated, and encourages them to complete the form, ultimately improving form completion rates.
6. Learn with HubSpot Academy in Copilot
   Copilot by Breeze AI now has a Learn with HubSpot Academy prompt, allowing users to receive answers and content recommendations powered by our catalog of over 6000 videos of HubSpot Academy content. This allows you to ask Academy for help anywhere in the HubSpot software.
   
   

Public Beta

1. Marketing events data now available in custom report builder
   You can now incorporate data from the marketing events object into HubSpot's custom report builder. This means you can create detailed and customized reports, combining marketing event data with other HubSpot data for comprehensive insights.
2. Edit Record action to replace Copy Property, Set Property and Clear Property actions in Workflows
   Users can click “Edit Record” in order to copy, set, and clear property actions thereby reducing the number of actions required. To help make the transition easier, the new “Edit Record” action will appear in action search results when you search for the terms "copy property," "set property" or "clear property."
3. Mobile Chat SDK
   The Mobile Chat SDK allows you to integrate HubSpot chat into any iOS or Android app, providing fast, efficient, and empathetic in-app customer support.
4.  Data Entry Suggestions
   Now users receive data entry suggestions, which significantly reduces the burden of manual data entry. By using AI to analyze activity data such as notes, we suggest information to fill property records, which users can accept or reject.
   • • This is a great use of AI for efficiency, vs. AI for content creation.
5.  Ticket Splitting in Help Desk
   Ticket splitting is now in public beta. When an end user emails back in after a ticket has been closed, or when they reach out multiple times about separate topics, support reps using Service Hub historically had no good way to manage those scenarios, or the negative downstream effects this has on efficiency, reporting, and automation- until today.
6. Automated email reminders for invoices
   Automated email reminders enable Commerce merchants to easily set up email reminders to be sent to their customers who have an open invoice. The reminders can be schedule to be sent before, on, or after the due date, ensuring timely payments and reducing the hassle of manually tracking and following up.
7. Store a payment method for future charges with Commerce Hub
   Merchants lose revenue and deals when they must ask buyers to re-enter their payment method for additional transactions, even if the buyer has already consented to having their payment method stored and being charged according to a contract. This means the buyer becomes a blocker to a merchant’s revenue path after closing a deal.
8. Mobile Lead Summary Pipeline Widget [iOS only]
   The Lead Pipeline Widget in the HubSpot mobile app lets sales representatives see their leads pipeline from the app's homepage. This feature shows a summary of the leads assigned to a rep. It highlights the number of leads at each stage and tracks changes in the number of new leads added since the last day.

Private Beta

1. Updates to CrmObject Merges
   HubSpot is updating how to handle merges across CRM object types. This update ensures they process merges consistently across objects.
   
   

In Development

The following includes updates regarding current development efforts for HubSpot's existing or new products or services. These planned and future development efforts may change without notice.

1. Indicate the meeting duration when logging and editing a meeting on Android
   When creating or editing a meeting, users will be able to indicate the meeting duration by selecting from provided options.
2. Scheduled hours for SLA rules & SLA reports
   With this change, Admins can now set the times when their SLA rules should be active, and the time zone of reference. While viewing an SLA-based report, it is now possible to view the information based on the configured scheduled hours on the individual SLA rule.
3. Top events feature in Customer Journey Analytics
   
   

Sunset

1. SUNSET: Automatic ticket assignment for sales-seated users in Help desk
   Users with Sales seats will no longer be eligible for automatic ticket routing and assignment for Help desk tickets. If a user needs to be automatically assigned tickets, then they will require a Service seat to be eligible for users and teams routing.
2. Deprecating Contact Attribution for e-Commerce emails
3. Sunsetting 'Any-Stage' Funnel Report
   Effective October 17, 2024, you will no longer have access to legacy funnel reports that used the 'any-stage' filter.