HubSpot's Product Development Themes of 2024

In 2024, HubSpot was dedicated in its mission to redefine how businesses operate, consistently delivering innovative product updates and developments that push the boundaries of what's possible. These updates were thoughtfully designed to make your lives easier and your businesses more efficient, helping you navigate and succeed in an ever-changing ecosystem. Through continuous innovation, HubSpot is building tools that streamline operations, protect data, and harness the power of AI – all while prioritizing the needs of clients like you.

As we reflect on 2024, we've spotlighted three key product themes that are changing the way businesses work and lay the foundation for what's to come in 2025. This blog will explore these themes, highlighting how HubSpot is making business operations smoother, smarter, more impactful and easier to manage.

1. How Mobile-First Features Increase Accessibility Through On-the-Go Tools

As the modern workforce becomes increasingly mobile, teams need tools that meet them wherever they are-whether that's in the office, in the field, or working remotely. HubSpot has prioritized advancing its mobile app functionality to meet users wherever they are to keep businesses moving no matter where work takes you.

Key Features:

• Create Sales Leads from Mobile (Live)
  Sales reps can now generate leads directly within the HubSpot mobile app, making it easier than ever to build their pipeline anytime, anywhere.
• Mobile Sales Home (Live)
  Tailored to each user’s role and Sales Hub seat, the new Mobile Sales Home helps reps prioritize pipeline-building tasks and closing deals, while giving managers real-time insights to track team performance and business outcomes.
• Manage Your Approvals on Mobile (Live)
  Marketers can now handle all approvals in one place. This centralized approach makes the process smoother and faster for both requestors and approvers.

Why Does It Matter?  

HubSpot's mobile tools remove friction and keep your workflows flowing. Whether you're generating leads, tracking deals, or approving content, these features allow teams to work smarter, faster and more effectively wherever they're working.

2. Always-On Protection for Your Data

Your data is is your business's most valuable asset. HubSpot’s data backup features are designed to protect it - ensuring your information is secure, accessible, and recoverable at all times.

Key Features:

• CRM Data Backup (Live)
  Create downloadable backups of key CRM objects, so your critical data is always safe and ready to restore.
• Restore from Data Backup (Live)
  Quickly recover CRM data to its previous state, minimizing downtime and keeping operations running smoothly.
• Automated Scheduling for Backups (Currently in private beta)
  Simplify data protection with automated, regular backups. Set your schedule and rest easy knowing your data is safe.

Why Does It Matter?

3. AI That Complements Your Team

AI has been dominating conversations for a while now, advancing the way businesses operate. HubSpot's approach to AI focuses on working with teams–not replacing them. By integrating AI-powered tools into Breeze, HubSpot's goal is to make life easier for users, allowing them to focus on high-impact work while AI handles the repetitive or time-consuming tasks.

As HubSpot CEO, Yamini Rangan puts it:

• AI creates, people curate.
• AI offers context, people offer connection.
• AI handles simplicity, people handle subtlety.

This perspective underscores HubSpot's commitment to enhancing how teams work while amplifying the focus on human creativity and connection.

Key Features:

• Breeze Copilot - Beta Version (Live)
  Breeze Copilot is HubSpot’s powerful AI assistant, helping you gain insights, create marketing content, prepare for meetings, and interact with your CRM data.
• Breeze Agents (Content and Social Media in Beta)
  Breeze’s Content Agent produces high-quality blogs, case studies, and landing pages, while the Social Media Agent crafts posts tailored to your brand and audience.
• Breeze Intelligence (Public Beta)
  Enrich your CRM with updated contact and company data, track buyer intent from website visits, and simplify forms. With over 40 refreshed attributes, it ensures your team has the data they need to go to market effectively.

Why Does It Matter?

HubSpot’s AI tools complement your team's expertise, handling foundational tasks allowing teams to focus on what they do best - building relationships, making strategic decisions, and driving results. From enriched data to personalized content, these innovations give businesses a competitive edge through the blend of AI efficiency and human ingenuity.

December Feature Callouts

Live, Public & Private Beta Features

Mobile Innovations:

• Mobile Lead Management 2.0 - Enhanced Experience (Live)
  HubSpot is changing how mobile sales reps can navigate and move leads from the HubSpot mobile app.
  
• Instagram Stories on Mobile (Live)
  Users can now create, publish, and analyze Instagram Stories directly through HubSpot's mobile app, making social media management more efficient.
• Crop your social media images while creating your social post on mobile (Live)
  Marketers will find a new capability to crop and adapt their social images while creating new social media posts.
  

Customer Experience Enhancements:

• Customize Out-Of-Office Behavior of Customer Agent (Live)
  Custom Hand-off Messages give businesses more control over how their Customer Agent handles unresolved queries.
• Get notified about custom objects on Android (Live)
  Users who have been assigned custom objects or tagged on activities will get notifications on their Android device.