Setting the Stage
Crafting email nurture campaigns that are always running, always relevant, and always driving engagement can be tough to manage for any marketing team. But what if you could streamline the process, save time, and still keep your brand top of mind by focusing on the right audience and tracking key performance metrics?
During the upcoming Admin User Group session, our very own Laura Conway, Senior Marketing Consultant, will show you how to build scalable email nurture workflows in HubSpot that do just that.
Session Overview
Staying top of mind with your prospects without burning out your marketing team is hard work. By tapping into the full power of HubSpot’s email workflow functionality, marketers can nurture leads through the funnel in a way that drives engagement and maximizes bandwidth across their team.
In this session, Laura highlights a proven methodology for building and optimizing scalable, always-on email nurture campaigns that keep your brand in the spotlight 24/7.
Whether you’re just starting your lifecycle marketing efforts or fine-tuning your approach, we’ve got the strategies you need to turn your marketing vision into operational success.
Key takeaways:
- Pre-Campaign Prep: Questions to ask and setting the right goals
- Operational Deep Dive: How to make workflows work for you
- Measuring & monitoring performance
Event Details
Date: November 19th, 2024
Time: 11:00 AM - 12:00 PM EST
Host: HubSpot Admins - Kyle Jepson (HUG Leader), D'Ana Guiloff (HUG Co-Leader)
Speaker: Laura Conway, Senior Marketing Consultant
Topic: Scalable Email Nurture Campaigns
About Laura
Laura is a Senior Marketing Consultant at accelant (and one of our many HubSpot experts). To say she has played a highly sought-after role in helping business streamline workflows is an understatement—she has been instrumental in easing the stress and challenges that come with the complexities of marketing. Time and time again, Laura proves the difference workflow automation can make for businesses, serving as a necessary step towards marketing success.
What is a HubSpot User Group (HUG)?
The HubSpot User Group (HUG) program is designed to help you connect with other HubSpot users while offering education, support, and community. With over 100+ regional, industry, interest, skill, and product-based groups, there's a HUG for everyone.
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